Rakhi-O!

Rakhi Sawant burst onto most people’s horizons with the kiss that the infamous Mika planted on her. It was the most shocking thing to take place that week and she got her due minutes of fame and airtime. It was all par for the course, which doesn’t explain what she is doing — four years later — hosting her own show called Rakhi ka Insaaf on Imagine TV. The television and film industry has legions of publicity seekers who seek small bursts of visibility and sink thereafter, which makes Rakhi Sawant’s longevity, her continued popularity and her success something of an astonishing oddity.

This latest show has been likened by quite a few reviewers to a fish market. It is a very understandable comparison. Two episodes old at the time of going to print, Rakhi ka Insaaf is a reality justice show with a very twisted shake. Disputes are brought for Rakhi to hear and judge and the disputants (so far) all represent the lowest common denominator. Rakhi, of course, conducts affairs with all the aplomb of a ring master. She is expansive, flinging out a hand to silence the audience, out-yelling her participants, reacting to every revelation with the requisite drama and finally issuing her take on the matter.

But to dwell on the rise of Rakhi Sawant: she has managed to straddle Bollywood as well as television — even if as a fringe item girl in the movies and as a Reality TV specialist on television. Since 2006, she has appeared in numerous shows; two of these bear her name in their titles and ride on her shoulders alone. The truth is that this woman — either by means of native shrewdness, luck or some mysterious factor — has managed to become a brand. What exactly is her appeal?

Her days incarcerated in Bigg Boss (1) gave us a few clues. She was clearly disadvantaged as far as her background went, but she was by turns heartbreakingly humble, ambitious in the most open, grasping way, curiously sincere and laughably manipulative. Her vulnerability came through and so did her love of the limelight. She demonstrated fine comic timing, she was naive. If she launched herself into the middle of an emotional drama with herself cast as queen, her eyes would flicker mid-scene to gauge its effect on her audience. Very few people fell for anything she said, but many were charmed. She had something that can’t be bought in tinsel town: personality.

I’ve found her tiresome on many occasions but one of the instances where she thoroughly delighted me was on the talk show with Karan Johar. Many thought it was a huge coup for Rakhi that she was asked on the show at all. For, throughout the previous season, Johar had taken low potshots at a few persons; they included Mallika Sherawat, Neha Dhupia and Rakhi Sawant. Now the film industry, such as it is, is bound to have a few young women who become embroiled, out of desperation or bad judgment, in something approaching sleaze. It is even more likely if the young woman comes to the industry without the aegis of a big name. For Karan Johar, with his background, success and position, to attack these particular women with such snide relish was ungenerous and ungentlemanly. Still the talk-show producers had bowed to the public’s dubious but thumping interest in Rakhi Sawant and she was invited to Koffee with Karan. She came. If Johar had hoped to expose her further, he succeeded. But he could not discomfit her — for Rakhi out-Rakhied herself.

She came in a cloud of effusive gratitude, took the wind out of his sail by admitting blithely to cosmetic surgery, cried so copiously Johar was left wiping his own nose in involuntary mimicry, she dived dramatically at his feet in a surprise move that had her host yelping in startlement and leaping nimbly out of reach. As a revenge, it was delicious. And she’s still having the last laugh.

Move over, sarson ke khet

I remember distinctly the time I had to ask someone what Daler Mehndi and Amitabh Bachchan meant when they sang, Sadde naal rahoge te.... There had been such a glut of Punjabi in the filmi and pop music market in the ’90s, I had needed translation for what is now mainstream lingo. As a context-less South Indian, I remember faintly resenting the easy dominance of the Punjab over our national tastes — permeation so complete and insolent, it didn’t need to come with subtitles.

It wasn’t only the music, it was also the images. The sarson ke khet, for instance, were so badly flogged, they should be sore still. Even before Aditya Chopra set Shah Rukh Khan in the middle of the obligatory mustard crop with a mandolin, the yellow fields were something of a symbol. Since then, the landscape — though distorted, candified, glossified — has formed the rural backdrop of choice in our collective cinematic consciousness.

Punjab, however, is conceding space to another milieu. And nothing confirms it like Dabangg: Uttar Pradesh is the new Punjab. Or, to be more precise, eastern UP — the badlands with ubiquitous country pistols, violent university politics; young men roaming the gallis and dusty trails, involved in a complex hierarchy of power — a matrix both dynamic and unchanging. The land of the bhaiyya and the bahubali, where societal structures of power are so strong, the law retreats in wary watchfulness.

Tigmanshu Dhulia tried it in 2003 with his low-key Haasil. A love story set in an atmosphere of seething university politics, it didn’t make box-office waves, but it is something of a cult among those who saw it. Then came the great Vishal Bharadwaj. His Omkara and Ishqiya dripped with the essence of the land, replete with its bawdy, charismatic expressions, its unique flavour. Then, cherry on top, there is Dabangg. Even the name is reflective of attitudes there — not merely power, not just dominance, the word includes a sense of psychological hold over a dominion.

But movies have only a couple of hours to impress our minds. For a detailed, leisurely taste of this culture, you must go to television. To Star Plus’ reigning soap, Pratigya. It is set in Allahabad, and deals most interestingly with power, chauvinism and ideas of respectability. Frequent invocations to Alopi maiyya (a goddess obscure to all but these parts), and sprinkled mentions of Illahabadi localities add considerable texture. With soaps relying so heavily on dialogue, the robust dialect used plays no small part in the success of this series. But even more steeped in the world of eastern UP is Imagine TV’s new soap Gunahon ka Devta. This is, for once, a hero-centric show, supposedly inspired by UP’s famous gangster Shri Prakash Shukla. Hero Avdesh Singh is the ‘ruler’ of Lallanpur, running and directing illegal commerce, influencing authorities, dispensing rough-and-ready justice. The locales are fresh, there is spontaneous outburst of song to the accompaniment of beat and harmonium; the tone is determinedly earthy, sometimes so coarse as to burn the ears of more sheltered citified folk.

This movement to UP could be because of the influx of immense talent from the heartland — Dhulia, Bharadwaj, Abhishek Chaubey, the brothers Anurag and Abhinav Kashyap are all from the cow belt. Not all their movies are set in their home state but the most evocative of them seem to be. It is no coincidence in television either; Pratigya and Gunahon ka Devta share the same writer, Shanti Bhushan, who comes from there as well.

Or, perhaps it’s simply Uttar Pradesh’s time in the sun, ka kehte ho?