Recently, YouTube came out with a year-end list of videos that India watched the most in 2010. There were no great surprises. The list affirmed what we knew: that Bollywood and cricket still rule the Indian heart and mind. If Live IPL, Tendulkar’s double century, Shakira’s ‘Waka Waka’ and ‘Sheila ki Jawani’ were the most searched phrases, among the most watched were Bollywood hits mostly from the previous year.
YouTube’s list by no means defines what our prime preoccupations were — I mean, no one searches for videos on inflation or moral corruption of the polity, after all. Nevertheless, within its confines, what makes the list and what doesn’t are both significant. The FIFA World Cup finds no high mention apart from Shakira, neither do any of the very special Indian victories and performances at the Commonwealth or the Asian Games. No scandalous sting operations either.
Still, it was a delicious opportunity to see what the masses — the people who make up those staggering numbers — were watching. To see what had drawn the most eyeballs and, perhaps, to understand why. At the very top, something unexpected: a video featuring Australian motivational speaker Nick Vujicic, a man born without limbs. The clip received more than 15 million hits on YouTube India. Clearly a viral, its popularity is not surprising given the inspirational, emotional content. However, what’s heartening is that there is no obvious ‘India’ link here. Insular as we are, if this many viewers watched this brave man speak, it brings hope that we can perhaps be global citizens after all.
But there ends our token interest in affairs outside the ‘des’. At number two, with over 4.5 million views, is the title song from Dil Bole Hadippa that has Shahid Kapoor and Rani Mukherjee keeping boisterous Bhangra beat. I enjoyed this number from 2009’s releases but wouldn’t have put it this high above other musical hits. The film was only a very average grosser, there were other songs that pleased audiences — from Delhi 6, for instance, or Kaminey or even ‘Emosanal Athyachar’ from Dev D… what made Hadippa zoom to the top? A look at the video explains it. It’s simply a wonderful combination of music, fluid choreography and star power: Rani Mukherjee shows off her shapely back and tops that with an amusing Sardar cameo. A look at the region-wise statistics for this video reveals an interesting bit of trivia — the video is most popular, not in India, but neighbouring Pakistan.
The presence of ‘Tere Liye’, a song from the Viveck Oberoi starrer Prince is a bit of a mystery. But note that it is sung by the soulful Atif Aslam, as is that other toplister ‘Tu Jaane Na’ from Ajab Prem ki Ghazab Kahani. Both movies were duds; there is nothing special about the way the songs were picturised. In fact, the top search yields for both songs aren’t even videos so much as montages to acco-mpany the song, so the inevitable conclusion must be drawn: India loves Atif Aslam.
‘Crazy Kiya Re’ is in this list, which is no surprise for Aishwarya Rai was in top form in Dhoom 2. There is also a steamy scene from Kurbaan with Saif Ali Khan and Kareena Kapoor. This one left me cold but, as they say profoundly, whatever…
But the inclusion that startled me most was a song from the 1984 film Andar Baahar with 3.9 million hits. I remembered this movie vaguely. It had Jackie Shroff and Anil Kapoor in it and involved, I think, cops and robbers. It was not a significant hit then and there is no reason why it should suddenly resurface other than that Shemaroo Entertainment uploaded it in February 2009. True, Shroff and Moon Moon Sen are fairly uninhibited in the rain-dance sequence but we have seen better and worse, depending on your point of view. Then, why? A viral spread by subterranean forums perhaps? We shall never know.
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